8-10 March, Busua Beach, Ghana

2019 MICE Development Days for (West) Africa

Busua Beach, Western Region, Ghana

Brought to you by Ms. Martina Warter, General Manager & Publisher, MICE Media Marketing, France & Mr. Royal Panford, Founder, Street of Gold Foundation (SOG)

Speakers to be announced

MICE Media Marketing & Street of Gold Foundation is encouraging You, Our National, Regional and International friends to immerse yourselves in the topic by attending various presentations, discussions, trade show planning and different side events.

The Africa MICE Development Days are designed to help experienced managers refine their management skills, develop their strategy to succeed in the MICE market and come up to date with best practices.

In Busua Beach, we will focus specifically on:

  • International buyer expectations
  • Best sales practices
  • Developing marketing positioning
  • Development of material suitable to promote your business to international clients
  • Sustainable event management

This programme is designed to create a profound understanding of the MICE segment of tourism and the product placement in this international market. It underlines the need of creating focused sales positioning for the MICE segment and helps the delegate in determining his company's position in the market, develop her/his unique selling proposition and assists in finding the best way to prepare sales material and to start preparing for international industry trade shows.

Of course, we will also focus on the general goals of the MICE Development Days - to enabling the delegates of taking a more critical look at the work in the way it’s been always done; aiming to improve effectiveness and efficiency by:

  • Improving decision-capacities;
  • Fostering an entrepreneurial spirit;
  • Increasing awareness of the ethical dimensions of business activities;
  • Deepening the understanding of team building, teamwork, and delegation;
  • Developing global branding & networking opportunities, raising media interactions
  • Identifying partners for sustainable project funding and global expansion through the development of global partnership strategies
  • Creating a global platform to share experiences, achievements
  • Learning to develop an innovative approach in the entrepreneurship to revolutionize one’s global partnerships;
  • Fostering an integrated view of the business in relation to its main markets and to the local and international economy.
  • Partnering with international media and press to drive the African presence in MICE publications and media.

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